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The blue color scheme combined with our gray tones gives the brand a strong and professional appearance. To highlight the strong base, the color “Sky Blue” has been added. It will only be used in digital applications as it does not have an appropriate print equivalent.
Colors must be used in the correct proportion to ensure that the balance between dark and light best supports Kensington’s professional, modern look and feel.
This table will help you determine the best color pairings. For optimal readability, try to create a strong contrast between each color. Different color shades require different rules. Use this tool if you need further information on a specific color pairing: webaim.org/resources/contrastchecker
These guidelines are for anyone building Kensington marketing assets, so that we can ensure brand consistency and maintain a strong brand across all properties. Please email any issues to Kensington Global Marketing: