Continued Innovative Marketing Resulted in a 236% Increase in Online Partner Registration in the Kensington Partner Program
Kensington®, a worldwide leader in delivering smart. safe. simple.™ desktop and mobile computing accessories, announced today that CRN®, a brand of The Channel Company, has named Kathrin Esposito, Director of Sales, to its prestigious list of 2016 Channel Chiefs. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.
Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2016 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.
Esposito was selected as a 2016 Channel Chief due to her dedication to ensuring the continued success and growth of Kensington’s channel partners and partner program. Kensington initiated a creative marketing engagement campaign that resulted in a 236 percent increase in the program’s online partner registration. Always looking for innovative initiatives to make its channel stronger, one of Kensington’s 2015 campaigns was the introduction of Flip Gibson, aka “The Motivationator.” Flip is Kensington’s fun-loving, eternally positive, and a bit corny spokesperson. The Motivationator gave resellers and channel partners a fun way to learn about Kensington products and programs.
“We are honored to present the 2016 lineup of CRN Channel Chiefs, comprised of outstanding executives who move our entire industry forward by cultivating exemplary partner programs and executing cutting-edge business strategy,” said Robert Faletra, CEO, The Channel Company. “They represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their incredible strides and look forward to following their accomplishments in the coming year.”
“It’s an honor to be recognized by The Channel Company as we continue to invest in the growth and strength of our partner organization,” said Esposito. “We continue to develop a consistent set of channel marketing campaigns to train resellers and distributors on Kensington and its breadth of products and solutions, just as though they were employees. Our goal is to make the information we provide fun, simple, and easy to understand. We achieve success by driving end-customers back to our channel partners for support and fulfillment. Kensington is creating innovative, new solutions in 2016 and we look forward to providing partners with products and solutions that address their customers’ technology needs.”
The 2016 CRN Channel Chiefs list is featured in the February 2016 issue of CRN and online at www.crn.com/channelchiefs.
Notes to editors
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.