The blue color scheme combined with our gray tones gives the brand a strong and professional appearance. To highlight the strong base, the color “Sky Blue” has been added. It will only be used in digital applications as it does not have an appropriate print equivalent.
This page container the following content:
Dark Blue
#003D5B
R:0 G:61 B:91
C:100 M:32 Y:0 K:68
Kensington Blue
#0078AE
R:0 G:120 B:176
C:87 M:47 Y:11 K:1
Kensington Sky Blue
#00D1FF
R:0 G:209 B:255
Use for digital assets only.
Kensington Nearly Black
#1B1B1B
R:27 G:27 B:27
C:0 M:0 Y:0 K:90
Kensington Dark Gray
#6B6B6B
R:107 G:107 B:107
C:0 M:0 Y:0 K:58
Kensington Mid Gray
#D1D1D1
R:209 G:209 B:209
C:0 M:0 Y:0 K:20
Kensington Light Gray
#ECECEC
R:236 G:236 B:236
C:0 M:0 Y:0 K:10
Kensington Light Gray
#F8F8F8
R:250 G:250 B:250
C:0 M:0 Y:0 K:5
Usage Proportions / Hierarchy
Colors must be used in the correct proportion to ensure that the balance between dark and light best supports Kensington’s professional, modern look and feel.
Color Pairing
This table will help you determine the best color pairings. For optimal readability, try to create a strong contrast between each color. Different color shades require different rules. Use this tool if you need further information on a specific color pairing: webaim.org/resources/contrastchecker
Try not to use too many blue colors in one composition.
Try to use the correct color proportion.
Don’t create new colors by using color effects on photography.
Don’t use color solids with transparency on photography.
Don’t use colored backgrounds for photography. Only use defined purposes for the colors.
Please make sure the color contrast is high enough.
Kensington Brand Center
These guidelines are for anyone building Kensington marketing assets, so that we can ensure brand consistency and maintain a strong brand across all properties. Please email any issues to Kensington Global Marketing: