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Kensington black keyboard, wrist riser for trackball and keyboard, and trackball on desk.
Kensington black keyboard, wrist riser for trackball and keyboard, and trackball on desk.

Typography

This guideline will provide an overview of the font usage for web and print. It will explain when to use which font and how to combine fonts.

Lettering examples using the Kensington branded typographies.
Lettering examples using the Kensington branded typographies.

Product Shots and Renderings

 
Ubuntu example letters.

Ubuntu

This typeface is used in all mediums for headlines.

Open sans example letters.

Open Sans

This typeface is used in digital for body copy.

TheSansKen example letters.

TheSansKens

This typeface is used in print for body copy.

Source Han Sans CN

This typeface is used for Simplified Chinese copy.

Kozuka Gothic

This typeface is used for Japanese copy.

 

Web Font Usage

We use Ubuntu for headlines because of its unique characteristics that embody the brand. For body text, use Open Sans. These two fonts are web optimized Google fonts and free licensed font families.

 
Ubuntu and Open Sans example text.
Ubuntu and Open Sans example text.
 
Digital scales and sizes for headlines example.

Digital scales and sizes for headlines

The recommended line spacing is 110% for all headlines. This can vary depending on the font size. The font size and weight depend on the usage as you can see on the right.

Digital scales and sizes other than headlines example.

Digital scales and sizes other than headlines

The recommended line spacing is 110%. This can vary depending on the font size and usages. The font size, weight and letter spacing depends on the usage as you can see on the right. Colors can be used as an additional highlighter if necessary.

Print Font Usage

We use Ubuntu for headlines because of its unique characteristics that embody the brand. For body text, we use TheSansKens. Compared to web usage, Ubuntu needs to be adjusted in line heights and spacing for print usage. TheSansKens font is an optimized print font that is specially made for the Kensington brand and perfect for printed body copies. Always combine the body copy font (TheSansKens) with the headline font (Ubuntu)

 
Ubuntu light and SansKensington 45L text example.
Ubuntu light and SansKensington 45L text example.
Ubuntu headlines for print example.

Ubuntu headlines for print

There are two main headline usages: primary and secondary. The extra large headline should only be used in special cases such as campaign layouts.

TheSansKens body text size example.

TheSansKens body text size

Use the font style: TheSansKENSINGTON 2XL for body texts.

  • The recommended text size is 10 points for all main body texts.
  • The recommended line spacing is 140%. If the text size is 10 Pts, then line spacing is 14 Pts.
  • For the body copy, the default letter spacing of 0 should be used.

Kensington Brand Center

These guidelines are for anyone building Kensington marketing assets, so that we can ensure brand consistency and maintain a strong brand across all properties. Please email any issues to Kensington Global Marketing:

globalmarketing@kensington.com