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Kensington® Unveils the World's First RDS FM Transmitter for iPod®

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Latest in Kensington's best selling line of FM Transmitters

Kensington Computer Products Group, a leading computer and iPod accessory company, today introduced the RDS FM Transmitter/Car Charger for iPod, the newest addition to its award-winning line of FM Transmitters for the iPod.

The patent-pending Kensington RDS FM Transmitter is the first of its kind, allowing song and artist information from the iPod to be transmitted to the display of an RDS enabled car radio. The Kensington RDS FM Transmitter also takes advantage of patented ClearFM technology*, which transmits the clearest audio signal from the iPod to a nearby car stereo.

"Over the last year Kensington's FM transmitters have established a reputation for the highest sound quality and audio fidelity," said Giovanni Sena, Kensington Senior Product Manager for iPod accessories. "The Kensington RDS FM Transmitter for iPod also uses the ClearFM technology for great sound, and takes consumer usability to the next level with RDS artist name and song title transmission."

The RDS FM Transmitter/Car Charger for iPod (SKU# 33364) carries a suggested retail price of $89.99, and will be available in July at Apple, Best Buy and CompUSA retail outlets, and online at Amazon, Buy.com and Kensington.com.

What is RDS (Radio Data System) Technology?

Radio Data System (RDS) is a worldwide industry standard for FM radio communication. This standard was developed in Europe in the 1980's and was adopted as a standard in the US in 1993. RDS allows an FM radio broadcaster, along with a normal music signal, to send text messages on an FM sub-frequency. RDS feature allows text, such as song title and artist name to be displayed on RDS-enabled radios. The Kensington RDS FM Transmitter digitizes song information from the iPod and sends it via RDS to a car radio (along with music).

According to Kensington's Sena, "RDS is now available in most vehicle models offered by leading US and foreign automakers. Our research indicates that over 80% of all new cars being sold in the US include RDS enabled stereos. RDS is a hugely popular feature and is quickly becoming mainstream. The new Kensington RDS FM Transmitter is the first to allow iPod consumers to take advantage of this exciting car stereo technology."

Other Benefits of the Kensington RDS FM Transmitter for iPod

  • ClearFM technology for superior sound quality and audio fidelity

  • Allows for simultaneous charging of your iPod while transmitting iPod tunes to your car stereo

  • Three memory pre-sets for instant station selection

  • Enables use of the iPod LCD to display station information

  • Unique design to fit most hard-to-reach car power outlets

  • Black body and brushed stainless steel accents to complement car interiors

  • On/Off switch to prevent car battery drain

Experience the Quality of Kensington's FM Transmitters for iPod

The Kensington FM Transmitters are consistently rated as the highest-quality FM transmitters on the market. Kensington's Digital FM Transmitter/Auto Charger ranks #1 in sales on both Apple.com and Amazon.com. The Kensington FM Transmitter line is a collection of industry-leading innovations:

RDS FM Transmitter/Car Charger - The world's first FM transmitter with RDS technology

While listening to your iPod®, see the song and the artist name displayed on car stereo using our patent-pending RDS FM Transmitter for iPod. SRP $89.99

Digital FM Transmitter/Auto Charger - The world's highest rated FM transmitter

All-in-one Digital FM Transmitter/Auto Charger plays and charges iPods using the car's FM radio and DC power source. Simple up/down button speeds frequency selection and three programmable buttons lock in station presets. SRP $79.99

Digital FM Radio & FM Transmitter - The world's first dual transmitter and receiver

Unique 2-in-1 FM transmitter and radio lets you play your favorite FM radio station through your iPod or transmit iPod tunes through your home or car stereo. The backlit digital display is simple to read and can tune to any station, and you can lock in your favorites with four pre-sets. SRP $79.99

Pico FM Transmitter - The world's smallest FM transmitter

What's smaller than nano? The ultra-thin, ultra sleek design of the Kensington Pico FM Transmitter matches perfectly with iPod® nano. Plays music from your iPod wirelessly through your car or home stereo. SRP $54.99

Notes to editors

About Kensington

Kensington, a leader in smart. safe. simple.™ computing accessories, is the recognized industry standard trusted by enterprises around the world. Kensington's mobile security product offerings include laptop and mobile security locks providing a new generation of front-line protection for mobile devices. In addition, Kensington offers accessories including power adapters, chargers, mice, keyboards, trackballs, universal docking stations, desktop accessories, carrying cases and iPad/iPhone/iPod accessories. Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (NYSE: ABD), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit www.kensington.com or call Kensington toll-free at 1-800-235-6708.

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