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The blue color scheme combined with our gray tones gives the brand a strong and professional appearance. To highlight the strong base, the color “Sky Blue” has been added. It will only be used in digital applications as it does not have an appropriate print equivalent.

Color mood board.
Color mood board.
Kensington dark blue square.

Dark Blue

  • #003D5B
  • R:0 G:61 B:91
  • C:100 M:32 Y:0 K:68
Kensington blue square.

Kensington Blue

  • #0078AE
  • R:0 G:120 B:176
  • C:87 M:47 Y:11 K:1
Kensington sky blue square.

Kensington Sky Blue

  • #00D1FF
  • R:0 G:209 B:255
  • Use for digital assets only.
Kensington Nearly Black square.

Kensington Nearly Black

  • #1B1B1B
  • R:27 G:27 B:27
  • C:0 M:0 Y:0 K:90
Kensington Dark Gray square.

Kensington Dark Gray

  • #6B6B6B
  • R:107 G:107 B:107
  • C:0 M:0 Y:0 K:58
Kensington Mid Gray square.

Kensington Mid Gray

  • #D1D1D1
  • R:209 G:209 B:209
  • C:0 M:0 Y:0 K:20
Kensington Light Gray square.

Kensington Light Gray

  • R:236 G:236 B:236
  • C:0 M:0 Y:0 K:10
Kensington Light Gray square.

Kensington Light Gray

  • #F8F8F8
  • R:250 G:250 B:250
  • C:0 M:0 Y:0 K:5

Usage Proportions / Hierarchy

Colors must be used in the correct proportion to ensure that the balance between dark and light best supports Kensington’s professional, modern look and feel.

Examples of color usage.
Examples of color usage.

Color Pairing

This table will help you determine the best color pairings. For optimal readability, try to create a strong contrast between each color. Different color shades require different rules. Use this tool if you need further information on a specific color pairing: webaim.org/resources/contrastchecker

Color pairing table.
Color pairing table.
Example of an image with too many blue colors in one composition.

Try not to use too many blue colors in one composition.

Example of an image without the correct color proportion.

Try to use the correct color proportion.

Example of an image with different colors because of using color effects on photography.

Don’t create new colors by using color effects on photography.

Example of an image with color solids with transparency on photography.

Don’t use color solids with transparency on photography.

Example of an image with colored backgrounds for photography.

Don’t use colored backgrounds for photography. Only use defined purposes for the colors.

Example of an image with the wrong contrast.

Please make sure the color contrast is high enough.

Kensington Brand Center

These guidelines are for anyone building Kensington marketing assets, so that we can ensure brand consistency and maintain a strong brand across all properties. Please email any issues to Kensington Global Marketing: