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Kensington Brand Center

Effective May 2021

Welcome. These guidelines are for anyone building Kensington marketing assets, so that we can ensure brand consistency and maintain a strong brand across all properties. Please email any issues to Kensington Global Marketing: globalmarketing@kensington.com. Click on the links below for more information on the associated topics.

Color

The blue color scheme combined with our grey tones gives the brand a strong and professional appearance. To highlight the strong base, the color “Sky Blue” has been added. It will only be used in digital applications as it does not have an appropriate print equivalent.

Color mood board

  • Primary Colors
  • Grayscale
Primary Colors Chevron Icon

 

    #003D5B


     R:0 G:61 B:91
     C:100 M:32 Y:0 K:68

     Kensington Dark Blue

 

 

    #0078AE


     R:0 G:120 B:176
     C:87 M:47 Y:11 K:1

     Kensington Blue

 

 

     #00D1FF


     R:0 G:209 B:255
     Use for digital assets only.

     Kensington Sky Blue

Grayscale Chevron Icon

 

     #F8F8F8


     R:250 G:250 B:250
     C:0 M:0 Y:0 K:5

     Kensington Light Gray

 

 

     #ECECEC


     R:236 G:236 B:236
     C:0 M:0 Y:0 K:10

     Kensington Light Gray

 

 

     #D1D1D1


     R:209 G:209 B:209
     C:0 M:0 Y:0 K:20

     Kensington Mid Gray

 

 

     #6B6B6B


     R:107 G:107 B:107
     C:0 M:0 Y:0 K:58

     Kensington Dark Gray

 

 

     #1B1B1B


     R:27 G:27 B:27
     C:0 M:0 Y:0 K:90

     Kensington Nearly Black

 

Usage Proportions / Hierarchy

Colors must be used in the correct proportion to ensure that the balance between dark and light best supports Kensington’s professional, modern look and feel.

 

Examples of color usage

 

Color Pairing

This table will help you determine the best color pairings. For optimal readability, try to create a strong contrast between each color. Different color shades require different rules. Use this tool if you need further information on a specific color pairing: webaim.org/resources/contrastchecker

 

Color pairing table

  • Don'ts
Don'ts Chevron Icon

Try not to use too many blue colors in one composition.

Try to use the correct color proportion.

Don’t create new colors by using color effects on photography.

Don’t use color solids with transparency on photography.

Don’t use colored backgrounds for photography. Only use defined purposes for the colors.

Please make sure the color contrast is high enough.

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