Industry Leader of Comprehensive Physical Security Solutions for Computing Positioned to Capitalize on Exploding Market for Secure Laptop and Mobile Devices
Kensington, a worldwide leader in delivering smart. safe. simple.™ computing accessories, revealed today that the company has sold 20 million units of its comprehensive family of security products for mobile devices and PCs — a figure representing a 70 percent market share. For more than 30 years, Kensington has provided security products to leading retailers, telecommunications companies, health providers and more, as the need for computing device security continues to rise.
Long considered the leading innovator and maker of gold standard physical security, Kensington is well-positioned to capitalize on a market that IDC predicts will ship 1.7 billion PCs, tablets and smartphones by the end of 2014. Engineered to deliver strength and ease of use, Kensington security products are compatible with nearly every major device manufacturer — including Dell®, HP®, Lenovo®, Toshiba®, and Samsung® — and 99 percent of all business laptops, incorporate the Kensington Security Slot.
“Kensington’s long heritage of providing security products gives us a keen understanding of the first-line-of-defense requirements for laptop, tablet and smartphone protection," said Judy Barker, Global Product Marketing Manager, Kensington. “As the trend toward BYOD becomes increasingly prevalent, coupled with the heightened number of data breaches across leading industry brands, it is clear that the demand for physical security has never been as great as it is today for devices and the data they store. We continue to lead innovation in this market with products featuring our T-bar Locking Technology such as MicroSaver®, the world’s most used laptop lock, building on what has become known as the industry standard for physical security.”
Rise in Mobile Devices Shipped, Data Breaches and Cost
Research firm IDC predicts that global shipments of PCs, tablets and smartphones will surpass 1.7 billion units by the end of 2014. The United States, UK and Japan will buy more than 400 million units, representing a retail value of approximately $204 billion.
The emergence of personal mobile devices at work, especially tablet computers, has changed the face of corporate IT management and, as a result, IT departments must help support employee use of mobile devices while maintaining data security. Implementing physical security measures and providing solid employee training are among the best practices for preventing theft and ultimately avoiding costly data breaches.
According to the 2014 Cost of Data Breach Study: Global Analysis by the Ponemon Institute, the average cost to a company resulting from data breaches was $3.5 million - 15 percent more than what it cost last year. The research reveals that reputation and the loss of customer loyalty does the most damage to the bottom line. In the aftermath of a breach, companies find they must spend heavily to regain their brand image and acquire new customers. The report also shows that certain industries, such as pharmaceutical companies, financial services and healthcare, experience a high customer turnover in the aftermath of a data breach.
Kensington invented the first lock more than 20 years ago, and consistently introduces new, innovative products and solutions designed to protect organizations' most vital assets — computing devices and confidential data. Kensington's family of physical security accessories, including ClickSafe®, MicroSaver®, SecureBack™, Desktop and Peripherals locking kit, and the industry standard Kensington Security Slot™, is designed to address the escalating demand for protection against loss of devices and data.
The company's Master Key Solutions remove the worry of financial data loss by ensuring a more secure office environment to minimize risk and maximize profit. Master Access Solutions offer more control
over equipment while safeguarding employees from laptop and data theft. Individuals are allowed access to their own devices, while the IT manager has control of all of the equipment and data.
Notes to editors
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for nearly 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™. Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe. For more information, visit http://www.kensington.com/ or call Kensington toll-free at 1-800-235-6708.