Loyalty Program to Help VARs Sell Kensington's Popular Computer Accessories in the SMB and Enterprise Markets
Kensington Computer Products Group, a worldwide leader in delivering smart made simple computing accessories for the mobile consumer, today announced its new Value Added Reseller (VAR) Program. According to recent Kensington research, 8 out of 10 VARs regularly recommend and sell accessory products to their customers. Using this information, Kensington looked for ways to make these transactions more profitable and valuable for VARs in terms of margin and customer satisfaction. The result is the smart made simple loyalty program, which gives VARs discounts and easy access to the full line of Kensington's award winning, innovative desktop and mobile computing accessories.
Kensington's famous MicroSaver® Notebook Lock has long dominated the laptop security category in the corporate segment. This program will help VARs build on that success and offer additional Kensington products that excel at delivering the connectivity, reliability and comfort that professionals require to navigate their corporate lifestyle. The program offers two tiers with increasing levels of discounts and support, including dedicated sales reps, training, customized collateral and exclusive VAR incentives.
"Kensington offers a unique opportunity for the VARs," said Alan Cowan, Director, Channel Sales & Marketing, "in that we are known in the channel for our security and input products, but there are numerous other categories across both desktop and mobile platforms we can bring to the table as part of a VAR's solution. Whether they are servicing an SMB client, building a healthcare solution or simply supplying best-in-class products and services, we can add significant profit to the deal. With razor thin margins on many of the core systems they are selling, adding accessories is an easy way for a VAR to stay in the black while competing with the big national resellers and the direct OEM channel."
The Kensington smart made simple VAR Program benefits include:
- Everyday VAR discount on all Kensington purchases through distribution
- Dedicated regional sales support
- Customized smart made simple VAR Program web site (www.smart.kensington.com)
- Exclusive incentive and promotional programs
- Comprehensive product information and sales materials
- Product training
- New product samples
- Quarterly marketing kits
The program is tiered based on annual purchase volumes. Any VAR can register and immediately qualify for the Elite level membership. Elite Plus membership, which offers additional discounts and other benefits, can be earned by exceeding $25,000 in annual Kensington purchases.
All program members are eligible to participate in Kensington's inaugural VAR sweepstakes - a chance to win a trip to the 2008 Major League Baseball All Star Game at Yankee Stadium. From now through May 31, 2008, registered VARs receive one entry into the drawing for every $100 worth of Kensington products they purchase.
For additional information on the Kensington smart made simple VAR Program, please visit www.smart.kensington.com
Notes to editors
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.