Kensington joins the American Heart Association Go Red For Women's Movement to fight heart disease, the leading cause of death of American women
Kensington Computer Products Group, a worldwide leader in mobile computing accessories, today announced its first product designed especially for women. The new Si750m LE Wireless Notebook Laser Mouse offers a unique combination of technology and style. With a comfortable sculpted design, laser precision, and wireless convenience, it provides the ultimate in precision and productivity; in addition it comes in an attractive titanium silver and pink color.
With the launch of this product, Kensington is also announcing its support of the American Heart Association's Go Red For Women movement to help fight heart disease, the number one killer of American women. To show its full support to the movement, Kensington is donating $125,000 to the American Heart Association to help raise funds and awareness so women can lead longer, heart-healthy lives.
"Our research has shown that women are under-served in the computer mouse market. They want a reliable, affordable product that is also stylish," explained Christine Dumery, Kensington Marketing Communications Director. "With our new Wireless Notebook Laser Mouse, we are encouraging these consumers to 'click for a cause.' We are providing them with their own product while also supporting a program that truly benefits women."
According to the American Heart Association, women do not view heart disease as their largest health threat even though it is the No.1 killer of American women. "We are inviting potential buyers to join Kensington in raising funds and awareness to support the American Heart Association's Go Red For Women movement and in that way help fight heart disease," Dumery said.
A recent study conducted by the Consumer Electronics Association showed that women buy more than 50% of the electronic products purchased in the United States. Over 60% of the female respondents indicated a desire for a wireless mouse for their computer accessory, while 54% of the male respondents indicated such a preference. "Increasingly, manufacturers are providing cutting-edge technologies that also enhance your lifestyle, complement your working spaces and help define your individuality," Dumery explained. "What makes our limited edition mouse unique is that it offers style and the performance of our best mobile mouse with the bonus of 'feeling good' about contributing to a worthwhile cause."
Joining Kensington in this program is Circuit City, the exclusive retailer for February, which has been designated as Heart Month by the American Heart Association. Additional resellers will be in place beginning in March. "Heart disease touches all our lives. It affects the women we know, and the women we love," Dumery continued. "We at Kensington are proud to support the American Heart Association's Go Red For Women movement because we believe that by helping to raise funds and awareness, we can make a difference in women's lives."
Si750m Limited Edition Wireless Notebook Laser Mouse (SKU 72272): Designed for women, the Kensington Si750m LE Wireless Notebook Laser Mouse offers a compelling combination of technology and style. It is sculpted to fit comfortably in a woman's hand and is being offered in the titanium silver and pink combination which complements other products and which women prefer. Its high-resolution laser sensor provides superior precision on almost any surface. Additional features include interference-resistant 2.4 GHz wireless technology that provides high-speed performance and a range of up to 30 feet and a smart mini receiver that tucks inside the mouse and automatically turns it off when stowed to save battery life. Suggested retail price: $59.99.
The Kensington Si750m Limited Edition Wireless Notebook Laser Mouse (SKU 72272) will be available starting in Heart Month, February 2007.
For additional information on the Kensington line of input devices, please visit www.kensington.com.
Go Red For Women
Go Red For Women captures the energy, passion and intelligence of women to work collectively to wipe out heart disease-the number-one killer of women. Since 2004, the American Heart Association has fostered Go Red to grow from a grassroots campaign into a vibrant national movement. Using the simple platform, "Love Your Heart," Go Red For Women aims to mobilize women, men, celebrities, healthcare providers and politicians to embrace and elevate the cause of women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org.
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.