System of Ergonomic Features Deliver Enhanced Level of Comfort, Style and Functionality
Kensington, a worldwide leader in mobile computing accessories, announced today that it has expanded its popular line of Contour™ Notebook Carrying Cases with the June availability of nine new computer cases specifically designed for four distinct consumer segments.
According to analysts laptop PCs are expected to grow 30% in 2006 with sales expected to reach 70 million units worldwide. This expanding group of consumers want a variety of styles and features in their laptop cases to accommodate the widespread use of laptop computers. Addressing these needs, Kensington is introducing nine new cases for four mobile consumer sub-segments.
Experience the Comfort of Kensington Contour Notebook Carrying Cases
Exclusively endorsed by the American Chiropractic Association (ACA) since 2004, the Kensington Contour family of carrying cases offer style and function without sacrificing comfort. Combining a proprietary contoured panel and intelligent weight distribution system, the cases are designed to shift the weight to the user's stronger, load-bearing muscles, effectively lightening the load and reducing muscle fatigue by up to thirty-five percent (35%).* The Kensington Contour Notebook Carrying Cases are specifically designed with ergonomic features to make life more comfortable for professionals on the go.
"Kensington makes it easier for business professionals to identify what they want in a laptop computer case by offering distinct designs to fit their work lifestyle." said Orlantha Boeker, Product Marketing Manager, Cases. "Notebook carrying cases should be comfortable, functional and stylish. We differentiate our cases from others on the market with our unique Contour system that provides maximum comfort and the overall design inside and out."
The Four New Contour Carrying Case Families Include
Traveler - Intelligent organization on the road
Designed for the frequent business traveler, the Traveler line offers increased comfort, organization and productivity.
- Contour Traveler Notebook Roller (SKU 62430): Designed for business travel efficiency and heavier loads, the Contour Traveler Roller has Purpose-BuiltTM pockets for smart organization, the Contour System for comfort, a removable, padded sleeve, and unique professional styling that suits business travel needs perfectly. The telescoping handle and stable wheel design provides for increased on the go usability. The Traveler Roller is constructed of durable materials and treated for water resistance. Suggested retail price $99.99
- Contour Traveler Notebook Case (SKU 62431): This carrying case is designed for frequent business travelers featuring Purpose-BuiltTM pockets for smart organization, DropShield laptop protection and our innovative Contour System for comfort. The top loading case provides easy access for up to 15.4" laptops. The Contour Traveler Notebook Case is constructed of durable materials and treated for water resistance. Suggested retail price $69.99
Terrain - All-purpose comfort and versatility
Designed to fit the lifestyle of a daily commuter, these versatile cases do their job, no matter how it's stuffed, they are the perfect casual carriers for commuting to work or using on the weekends.
- Contour Terrain Notebook Messenger (SKU 63100): Designed to keep up with the daily commuter, the Contour Terrain Notebook Messenger can handle any load. With durable water and stain resistant canvas construction, DropShield laptop padding, elastic bands that stretch to allow easier closing when stuffed full, and comfortable Contour technology, it's the perfect casual carrier for work or play. Suggested retail price $49.99
- Contour Terrain Notebook Case (SKU 63101): It's the perfect bag that will go anywhere…to work, home, or play. The Contour Terrain Notebook Case features our Contour System to increase comfort and reduce strain, elastic bands that stretch to allow easier closing when stuffed full, durable water and stain resistant materials, and DropShield padding for laptop safety. The top loading case provides easy access for up to 15.4" laptops. Suggested retail price $49.99
Cargo - Take your gear to go
Designed for gadget lovers, these cases have been designed to carry multiple gadgets all in one convenient case.
- Contour Cargo Notebook Backpack (SKU 62904): Designed for gadget storage, this innovative pack includes our Contour System with adjustable lumbar support for comfort, unique Utility PanelTM with concealed device-specific storage pockets, and DropShield laptop padding , all make it easy to keep gadgets organized and accessible. The Cargo Backpack includes a waterproof base and durable, water-resistant outer materials. Suggested retail price $79.99
- Contour Cargo Notebook Messenger (SKU 62905): This messenger bag was built for gadget storage in one convenient carrying case. The Contour Cargo Messenger features our innovative Contour System for comfort, unique Utility PanelTM with concealed device-specific pockets and DropShield padding for laptop protection. All outer materials are water-resistant. Suggested retail price $59.99
- Contour Cargo Notebook Sleeve (SKU 62906): Not the typical laptop sleeve, the Contour Cargo Sleeve includes an adjustable, comfortable shoulder strap, DropShield padding, easy access storage compartment and an innovative two-way grip that allows the laptop to be carried horizontally or vertically, and can be used alone or inside a case. All outer materials are water-resistant. Suggested retail price $29.99
Balance - Lightweight style-designed with you in mind
These compact and lightweight professional business cases are designed to adapt to any environment.
- Contour Balance Notebook Roller (SKU 62530): This amazingly lightweight roller is up to 30% lighter than traditional rollers. Designed especially for the business professional seeking a lightweight roller bag, the case offers a sleek design featuring concealed pockets to keep essentials secure and organized, our exclusive Contour System to reduce strain and increase comfort, an accessory hook on the handle, and DropShield padding for laptop protection. Made with water-resistant micro fiber materials. Suggested retail price $99.99
- Contour Balance Notebook Backpack (SKU 62531): A lightweight, stylish backpack for the business professional. Made with water-resistant micro fiber materials, this backpack features the Contour system to minimize strain and increase comfort, concealed pockets to keep essentials organized, a bottom accessory pocket for power cords, and DropShield laptop padding for protection, this backpack doesn't compromise form for function. Suggested retail price $59.99
"Notebook computer users have different requirements and uses for their cases and Kensington has answered these needs with our new cases addressing four targeted segments." said Boeker. "Kensington continues to be the brand for professionals because we develop and design smart mobility products for comfort and durability."
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.