Graphic Design USA Magazine, a leading business-to-business publication for graphic design professionals, has presented Kensington Technology Group with the American Graphic Design Award for its new brandmark and product packaging introduced last year. The award places Kensington, which has won a significant number of new retail placements recently, among the top 1 percent of companies that created new packaging and brandmarks in 2003.
"This award means a lot to us because it recognizes the hard work we've put into a key aspect of marketing and selling our great products," said Tom Russo, Vice President of Sales and Marketing at Kensington Technology Group. "More importantly, our new brand focus and packaging helped to significantly increase our sales and placements last year, and we expect that success to continue through 2004 and beyond."
As with all good graphic design, the new Kensington branding and packaging has a bold, consistent look that makes a distinct statement on store shelves and clearly differentiates Kensington products from its competitors.
About Graphic Design USA Magazine
Graphic Design USA, published by Kaye Publishing Corporation for 40 years, is the monthly business-to-business magazine for professional graphic designers and related creative and production professionals. It reaches the design field's freshest, most targeted business-to-business circulation at design firms, corporations, ad agencies and publishers. The magazine covers the latest in news, trends, people, events, projects, products, services and ideas. The editorial mission is straightforward: to inform and help build a sense of community with an open and welcoming policy toward coverage of this exciting and influential marketplace.
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.