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New Alliance Puts Kensington on Top of Emerging Computer Accessories Category

  • June 11, 2003

Kensington Branded Power Adapter Products Developed By Mobility Electronics Will Be Marketed Worldwide

Kensington Technology Group, the leading maker of ingenious computer accessories, has formed a strategic alliance with Mobility Electronics, a leading provider of innovative portable computing solutions, to create under the Kensington brand the industry's most comprehensive line of power adaptor products for the mobile computer user.

As part of the alliance, Kensington will globally market and distribute Kensington-branded versions of Mobility's power product family, including several next-generation products and products to be developed by the two companies. To complement the power product family, Kensington will also carry Mobility's Peripheral Powering System (PPS) product line under the Kensington brand. These products will be packaged and branded according to Kensington's own specifications, and made available to consumers throughout Kensington's broad network of partner retailers and resellers.

"Developing relationships with companies that produce market-leading technologies is key to meeting and surpassing the expectations of our customers," said Paul Easthope, President of Kensington Technology Group. "This alliance with Mobility Electronics immediately positions us at the forefront of the emerging market for combination AC/DC power adapters for laptop computers, handhelds and cell phones. The Kensington brand, commitment to product innovation, strong marketing and breadth of distribution, combined with Mobility's leading AC/DC power technology, creates a tremendous opportunity to grow sales and market share."

"This strategic alliance is our most important step yet in establishing a worldwide leadership position with our combination AC/DC power adapter technology and product family," said Charlie Mollo, CEO of Mobility Electronics. "As we introduce new products that leverage this underlying technology, our relationship with Kensington will become even more valuable. Some of the largest consumer electronics retailers and Business to Business resellers in the world market and sell Kensington products and we're quite pleased to have our technology represented in those channels."

By combining the functionality of several power devices and compatibility with both AC and DC power sources, the Mobility Electronics' power adapter eliminates the need to carry a separate laptop AC adapter, mobile phone adapter and/or handheld/PDA power adapters (with optional accessory). Business travelers and other mobile users can now replace bulky power packs and numerous adapters with a single power source, eliminating extra weight and jumbled power cords. The combination AC/DC power adapter is compatible with more than 600 of today's most popular laptop computers, including brands such as Dell, Hewlett Packard/Compaq, IBM, Gateway, Toshiba, Fujitsu/Siemens, and Apple.

About Kensington

Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice.

Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.

Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.

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