Kensington partners with Mead® to offer classic classroom designs on modern accessories for 7” and 10” tablets
Redwood Shores, CA, June 25, 2014 – Remember how neat, organized and cool you felt when you roamed the school halls with your backpack slung over one shoulder and your Trapper Keeper tucked inside? Kensington, a worldwide leader in delivering smart. safe. simple.™ mobile accessories, is bringing its iconic Trapper Keeperâ and Pee-Chee back with a modern twist for today’s tablet user.
The new Mead-inspired cases are themed with the images that are now synonymous with students and academics from the ‘80s — from sporty athletic patterns to colorful floral and artistic prints. The universal folio provides overall protection for assorted 7” or 10” models.
Students are rapidly adopting digital tools to complement the customary pen and paper, making Kensington’s Mead-inspired collection perfect companions for tablets used in educational environments. The folio and tablet are built to keep a slim profile that makes it easy to carry along with school books and slip into a backpack. A secure magnetic flap and versatile 4-corner silicone base keep the tablet snug for protection, but also allow for easy removal if needed.
“We are excited to work with Kensington to reintroduce two of our most recognized and celebrated sub brands and designs to a new generation of students. It’s a natural partnership for us to expand these iconic lines into the tablet category, and we’re looking forward to our consumers’ response to using these new products with their favorite tech tools,” said Jessica Hodges, Senior Director of Marketing for Mead.
With an expanding number of brands offering increasingly affordable tablets for students, there’s a growing need for universal cases that can accommodate all the slight dimension variations. These cases allow the user to insert a wide variety of devices and avoid the need to buy a new case if they change or upgrade to a new tablet.
“There is definite appeal and nostalgia in marrying classic designs to new technology solutions, and we are delighted to release a collection that combines contemporary tablet accessories with such iconic designs from Mead,” said Greg Agustin, Global Product Manager at Kensington. “Introducing this new line of tablet folios is especially fitting when you consider how quickly students are choosing digital tools.”
New Kensington Mead-Inspired Universal Tablet Folio Collection www.kensington.com/TrapperKeeper
You’ve seen the designs before. And now they’re available in a cool, lightweight case for your tablet. Kensington is drawing on its company’s nostalgic past to create a case for today with the new Mead-inspired universal cases for 7-inch and 10-inch tablets. The soft, lightweight case offers secure protection for your device through the Silicone 4-Corner Base, which uses stay straps that come up and over the corners of the tablet. The inside cover has soft lining that prevents the screen from getting scratched or damaged and a magnetic flap keeps the folio securely closed (no Velcro from days past)!
Kensington Trapper Keeper Universal Folio Case for 7”-8” Tablets (Red-K97329WW; SRP $24.99)
Kensington Composition Book Universal Folio Case for 7”-8” Tablets (Green-K97334WW; SRP $24.99)
Kensington Mead Floral Universal Folio Case for 7”-8” Tablets (Black/White-K97330WW; SRP $24.99)
Kensington Universal Folio Case for 7”-8” Tablets (Pink Stripes-K97335WW; SRP $24.99)
Kensington Trapper Keeper Universal Folio Case for 10” Tablets (Blue-K97326WW; SRP $29.99)
Kensington Pee-Chee Universal Folio Case for 10” Tablets (Yellow-K97332WW; SRP $29.99)
Kensington Composition Book Universal Folio Case for 10” Tablets (Black-K97333WW; SRP $29.99)
Kensington Mead Floral Universal Folio Case for 10” Tablets (Black/White-K97327WW; SRP $29.99)
Notes to editors
About Kensington
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.