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Tablet PCs are now a common sight in American homes and workplaces – but how are these incredible devices changing everyday life?
A Kensington.com survey asked, “How does plugged-in America start the day?”
Checking news websites and emails via tablet.
42.6% - Likely to communicate first thing in the morning. More likely to use their tablet in the bathroom.
Tablet social networking and TV.
55.7% - Likely to communicate first thing in the morning. More likely to use their tablet at home.
would rather speak with a significant other
of Americans are more likely to reach for their tablet than speak with their partner – checking news sites, emails or social media
Rural users are more likely to speak than their urban counterparts – though they’re also most likely to sneak a peek at their work emails
Women are nearly twice as likely to speak to a significant other
Young Adult American
22.8% - Likely to be an Apple user.
19.6% - Most likely to interact with work colleagues.
18.4% - Unlikely to start the day with a digital task.
23.7% - More likely to watch TV.
More younger people start their day on social media
34.6% of 18 to 34 year olds compared with just 1.6% aged 65+
More Americans check in with social media than watch TV
Watching TV is popular only with 55-64 year olds (23.7%)
18-24 year olds are the biggest early-morning users of news websites
25-34 year olds are work focused: they’re the group most likely to check in with work colleagues or emails