6/11/2003
Kensington Branded Power Adapter Products Developed By Mobility Electronics Will Be Marketed Worldwide
Kensington Technology Group, the leading maker of ingenious computer accessories, has formed a strategic alliance with Mobility Electronics, a leading provider of innovative portable computing solutions, to create under the Kensington brand the industry's most comprehensive line of power adaptor products for the mobile computer user.
As part of the alliance, Kensington will globally market and distribute Kensington-branded versions of Mobility's power product family, including several next-generation products and products to be developed by the two companies. To complement the power product family, Kensington will also carry Mobility's Peripheral Powering System (PPS) product line under the Kensington brand. These products will be packaged and branded according to Kensington's own specifications, and made available to consumers throughout Kensington's broad network of partner retailers and resellers.
"Developing relationships with companies that produce market-leading technologies is key to meeting and surpassing the expectations of our customers," said Paul Easthope, President of Kensington Technology Group. "This alliance with Mobility Electronics immediately positions us at the forefront of the emerging market for combination AC/DC power adapters for laptop computers, handhelds and cell phones. The Kensington brand, commitment to product innovation, strong marketing and breadth of distribution, combined with Mobility's leading AC/DC power technology, creates a tremendous opportunity to grow sales and market share."
"This strategic alliance is our most important step yet in establishing a worldwide leadership position with our combination AC/DC power adapter technology and product family," said Charlie Mollo, CEO of Mobility Electronics. "As we introduce new products that leverage this underlying technology, our relationship with Kensington will become even more valuable. Some of the largest consumer electronics retailers and Business to Business resellers in the world market and sell Kensington products and we're quite pleased to have our technology represented in those channels."
By combining the functionality of several power devices and compatibility with both AC and DC power sources, the Mobility Electronics' power adapter eliminates the need to carry a separate laptop AC adapter, mobile phone adapter and/or handheld/PDA power adapters (with optional accessory). Business travelers and other mobile users can now replace bulky power packs and numerous adapters with a single power source, eliminating extra weight and jumbled power cords. The combination AC/DC power adapter is compatible with more than 600 of today's most popular laptop computers, including brands such as Dell, Hewlett Packard/Compaq, IBM, Gateway, Toshiba, Fujitsu/Siemens, and Apple.
Notes to editors
About Kensington
Kensington, a leader in smart. safe. simple.™ computing accessories, is the recognized industry standard trusted by enterprises around the world. Kensington's mobile security product offerings include laptop and mobile security locks providing a new generation of front-line protection for mobile devices. In addition, Kensington offers accessories including power adapters, chargers, mice, keyboards, trackballs, universal docking stations, desktop accessories, carrying cases and iPad/iPhone/iPod accessories. Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (NYSE: ABD), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit www.kensington.com or call Kensington toll-free at 1-800-235-6708.